Sony BRAVIA XR 77” Class A95L QD-OLED 4K HDR Google TV (2023)

Our best color, powered by our most powerful processor

Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR^TM.

The screen is the speaker for picture and sound in perfect harmony

Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.

The entertainment you love. With help from Google

Google TV^TM brings your favorite content from across your apps and subscriptions and organizes them just for you.¹

Game time. Be invincible.

Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.³⁰

Beautifully designed to compliment your viewing experience

Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.¹⁷

Designed with the environment in mind

Sony TVs are engineered to deliver stunning design with the environment in mind.

Incomparable colors. Phenomenally vibrant.

See fresh, bright colors and pure blacks. Our Cognitive Processor XR™ maximizes the expressive power of QD-OLED, filling scenes with unprecedented realism.

Extending color volume for our widest ever palette

Millions of individual, self-illuminating pixels. Billions of real-world colors. XR Triluminos Max™ delivers wide shades and hues, even in bright scenes.

Pure blacks. Absolute brightness. Supreme contrast.

Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.

[1] Heat diffusion sheet [2] High luminance panel [3] Temperature distribution mapping

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.^13,14

Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.¹³

Intelligent motion processing for smooth, fast-moving action

XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

Beautiful colors. Any angle.

Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colors across all viewing angles.

Less glare. Less reflection. That’s immersion.

Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.

Sound from the screen, truly immersive

The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture.

Sound from the center of the screen, perfectly matching action

With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.

All your entertainment upscaled to 3D surround sound

XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.⁹

Clear Voice. Precise dialogue.

Voice Zoom 2™ detects voices, analyzes them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

BRAVIA and Sony Audio, the dream team

Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync

With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a center speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.¹²

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.^9,12

Control your Sony Audio effortlessly

With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. Easily control features such as sound field and volume using the TV remote, no need to switch to your audio remote.¹²

What you want to watch all in one place

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.¹

Studio quality entertainment, just as the creator intended

Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.^9,10,25

Watch Netflix in studio quality, automatically optimized

Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimization, adjusting picture brightness of your favorite Netflix shows to room lighting conditions.¹¹

SONY PICTURES CORE™ brings the cinematic experience home

This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.^2,3,10

Just use your voice to control your TV with help from Google

Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV – all with your voice. Even get answers, control smart home devices, and more. Just say “Hey Google” to get started.^{1, 29}

Control your smart home with help from Google

Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.¹

Stay tuned. Stay calm.

See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.

Sleek and simple. Backlit remote.

Designed compact in aluminium, our premium remote is easy to use with simplified buttons and a backlight so you can see everything, even in the dark.

Easy to wipe, always stays clean

Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.¹⁹

Control all your devices with one smart remote

As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Jaw-dropping graphics. Immersive soundscapes. Game on.

Be right at the heart of the action with BRAVIA XR™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.

Multi View, a game-changer

Imagine being able to play a game on one side of your screen while watching a YouTube walkthrough video on the other. Multi View lets you do just that, no extra display required.⁵

Dolby Vision® for gaming. Supported.

This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.²¹

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.^8,27

Auto Genre Picture Mode

BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.^8,27

Various features in HDMI 2.1

With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.⁶

One Slate. Truly minimalist. Totally immersive.

Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. The rear of the aluminum stand vanishes from view when seen from an angle.¹⁷

Every picture, optimized to your position in the room

BRAVIA CAM™ detects the distance between you and your TV, then adjusts brightness for picture quality that’s optimized to your position in the room.

The ideal sound experience from anywhere

BRAVIA CAM™ tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, you’ll hear the same quality sound as if you were sitting right in front of the TV.

Hear voices clearly, no matter where you are

Detecting your viewing distance, BRAVIA CAM™ adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.

A handy way to control your TV

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Proximity Alert

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

Camera covered, privacy protected

One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM™ to close the camera cover. Attaching and detaching BRAVIA CAM™ is so easy.

Entertainment for the environment

BRAVIA™ combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.